To bring Greenbelly Brewery to life, I created a bold, illustrative identity inspired by vintage beer labels, Celtic symbols, and folklore. Each can features custom artwork with goblins, druids, and mystical landscapes wrapped in earthy tones and a bespoke Celtic knot. The e-commerce site carries that same spirit — bright, playful, and full of micro animations that make browsing feel like part of the story. The result is a mischievous, immersive craft beer brand rooted in Irish myth.